Privacy Policy

imPAC Labs ("we," "our," or "us") respects your privacy and is committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard information when you visit our website.

Information We Collect

We may collect the following types of information:

• Contact information — name and email address when you subscribe to our newsletter or fill out a form.
• Usage data — pages visited, time spent on site, browser type, and device information, collected via analytics tools when you consent.
• Technical data — IP address, browser type, and operating system for security and performance purposes.

Cookies

We use cookies and similar technologies to improve your experience. You can manage your cookie preferences at any time using the cookie consent banner or the "Cookie Preferences" link in our footer.

Essential Cookies

These cookies are necessary for the website to function and cannot be switched off. They are typically set in response to actions you take, such as setting your privacy preferences.

Analytics Cookies

When you consent, we use Google Analytics 4 and Google Tag Manager to understand how visitors interact with our site. This helps us improve our content and user experience. These cookies collect anonymous usage data.

Marketing Cookies

With your permission, we use LinkedIn Insight Tag to measure the effectiveness of our advertising and deliver relevant content. These cookies may track your browsing activity across websites.

How We Use Your Information

• To provide and maintain our website
• To send you updates and marketing communications you have opted into
• To analyze site usage and improve our services
• To comply with legal obligations

Third-Party Services

We may share data with the following third-party services, subject to your consent:

• Google Analytics / Google Tag Manager — site analytics and usage tracking
• LinkedIn — advertising measurement via the Insight Tag
• Cloudflare — hosting and content delivery

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes described in this policy, or as required by law. Analytics data is retained in anonymized form.

Your Rights

Depending on your location, you may have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Withdraw consent for cookies and tracking at any time
• Object to or restrict certain types of processing

Contact Us

If you have questions about this privacy policy or your data, contact us at hello@impaclabs.com.

imPAC Labs
2 Ravinia Dr, Atlanta, GA 30346